TikTok Music Industry Influence

Since this new social network appeared in our lives, we have all been sure about one fact: TikTok music Industry Influence is more powerful everyday.

That’s why a lot of artists have focused on this app and, so you don’t get left behind, we will tell you which are the most trending songs on TikTok and how this is changing the music industry.

Trending music on TikTok, why?

This is a question that lives rent-free in many minds: why are songs trending on TikTok?

If we pay attention on the app’s history briefly, the data shows that TikTok is the best platform to promote a song:

Fastest growing brand

Morning Consult rated TikTok as the third fastest growing brand in 2020.

Most downloaded app in 2021

According to the 2022 Digital Report by App Annie, TikTok was the world’s most downloaded app in both 2020 and 2021.

A large number of active users

As BusinessOfApps explains, TikTok has reached 1.398 billion active users in the first quarter of 2022.

TikTok was the world’s most downloaded app in both 2020 and 2021

In addition to all this, surely the accounts with more followers get more visits. However, TikTok told about its algorithm that neither the number of followers nor whether the account has had high-performing videos are direct criteria in the recommendation system.

Even if you are just starting out as a TikTok music artist and still don’t have many followers, you can monetize your content on this platform, so here are some tips for how to make money with your music on TikTok.

Trend Music on TikTok

Currently we can say TikTok is the new home for streaming music and the TikTok music industry influence is growing.

As explained by Juan David Cerquera, who was part of the Digital Marketing Department of Sony Music Colombia:

“TikTok is becoming the social network that defines the digital music trends of the moment. Song that hits on the platform, song that has a greater impact on what people listen to in general”.

TikTok is becoming the social network that defines music trends

The power of TikTok on the radio

TikTok is now one of the factors that delineated the positions in the different music radio stations music charts.

When a song goes viral on TikTok, it’s more likely to start climbing positions in the charts.

–  Better performance on other platforms

When a song is trending on TikTok, it almost immediately increases its performance on other platforms like Spotify, YouTube, and on social networks like Instagram.

 Impact on users

Being a trend, in one way or another, users end up consuming viral music to find out what is happening around them.

Get into the Music Industry

TikTok artists who have made their song go viral on the app have a spotlight on them and, therefore, it will be easier for them to be part of the music industry.

So that your next releases also succeed outside of TikTok, we recommend you read what trends are leading in the Music Industry this year.

The most viral songs on TikTok

  1. Old Town Road -Lil Nas X

With this song we definitely saw TikTok music industry influence when it comes to launching artists to stardom.

In 2019, thanks to the app, Lil Nas X’s song “Old Town Road” became one of the most important songs of the year.

When he was not known, the artist uploaded his song to TikTok with the idea of a challenge in which users had to record themselves as if they were cowboys.

This song had such an impact that Lil Nas signed a contract with Columbia Records, did a remix with Billy Ray Cyrus and won multiple Grammys, Billboard Awards and MTV Awards that same year and the next.

Thanks to its appearance on TikTok, the song became one of the most important of 2019

Since he succeeded with this track, Lil Nas X carries out all the promotions of his new music on TikTok, being one of the social networks he uses the most in his strategies.

  1. Put Your Head On My Shoulder – Paul Anka

The fact that a song is old does not mean anything and this was demonstrated by TikTok users by making a 1958 song like Paul Anka’s “Put Your Head On My Shoulder” go viral.

Through the “silhouette challenge” TikTok trend, users used this song to participate in it, getting the song to appear on Spotify’s TikTok music playlists.

Some music producers take advantage of TikTok to make remixes or new versions of old songs. You can take a look at these tips to produce a song and make an original remix.

  1. Nuestra Canción – Monsieur Periné ft. Vicente García

“Nuestra Canción” has been around the Internet since 2017, but it was not until last year that the whole world knew about this song.

The app users used it as a “challenge” to show the people they love the most or dance with their pets, calling it one of the happiest trends on TikTok.

If you go into the official video of the song, you can see how it receives comments from people who have discovered it on TikTok today.

  1. Beggin’ –  Måneskin

“Beggin’” is another song that shows TikTok power in the music industry.

Although this cover has been recorded since 2017, it was not known until the italian band won Eurovision 2021.

Måneskin’s version turned upside down the platform and became so viral that it went on to win the Billboard Music Award for Best Rock Song in 2022.

@nathankirby_

someone requested we do this dance! i love it! DC @katiefeeneyy #foryou #fypシ #trending #foryoupage #beggin @davidkirby_

♬ Beggin’ – Måneskin

Our best advice if you already have a musical repertoire but don’t know how copyright works on TikTok, is to read some tips to earn money with your music through royalties.

Songs that are trending on TikTok

To make themselves known on social networks, companies are choosing to make creative videos with the most viral songs of the moment.

In other words, using a viral song will make it easier for your content to reach your target audience. For this, we have prepared a list with the songs of the most viral TikTok videos at the moment:

Your content will have a greater impact if you use a viral song in the app

Plan how to increase your visibility on social networks through this or other customer acquisition strategies in the music industry.

In conclusion, the ease with which you can viralize videos on TikTok to promote your music makes the app a great tool that you should include in your next releases.

Don’t wait any longer and organize a promotional campaign on TikTok to make your song one of the best known on the same day of its release!

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