Third party cookies and your music release

If there’s one thing on the Internet that we all accept without thinking, third-party cookies. If you didn’t know how they work, read on to find out what they are and how they affect your music release.

What are cookies?

As Google explains, what are known as cookies are actually small pieces of code that are sent by the different websites you visit to the browser you are using. This is done in order to improve the user experience.

Some information that cookies can store:

Cookies are small pieces of code that contain information

Remember that this information will only be accessible if the user allows it and subsequently enters the information.

For example, to obtain a user’s name for more personalized advertising, the user must allow the use of cookies and then enter his or her name somewhere on the site.

COOKIES CONSENT

The use of cookies in advertising is interesting, as you will be able to direct your ads to a much more defined target audience that will respond better to your new music release.

One fact doesn’t hurt: The name “cookies” is an analogy to the food trail left by the children in the Brothers Grimm’s Hansel and Gretel fairy tale.

What are third party cookies?

We came across the cookies that will help your new music release: Third-party cookies.

Third-party cookies are cookies placed by a website other than the one you are currently visiting. 

third party cookies infographic

These cookies are designed to collect information for advertising purposes.

Third-party cookies are used for advertising purposes

Thus, if a user searches for a product that interests him or her on a web page, third-party cookies may collect such information in order to show related ads at a later time.

Need some ideas to inspire you? Here’s a top of the most viral music campaigns to give you an example to look back on.

How do cookies help your music release?

As you can see, these cookies will help you get information about different users and allow you to segment your audience more specifically, which will make you reach better results in your promotional campaigns.

They also enable a more personalized experience for the user, who will be able to receive quality ads that are of interest to them and from which they can benefit at some point. 

That is, thanks to third-party cookies, your music release can reach users who really fit your music style.

Information that you can use for your music releases:

  • Gender: If your previous study shows that your followers match more to one gender, it will be a good idea to focus your advertising on them.

 

  • Age: As with the genre, if there is an age group that is more likely to listen to your music, this is the target you should address.

 

  • Location: By knowing its location you can also know, for example, its climate, so take advantage of it to get that cool song out on a sunny day!

 

  • Interests: By knowing your audience’s interests, you will be able to advertise your music in a way that appeals to them. For example, if your audience likes to play video games, prepare a must-listen playlist for them to enjoy while they play!

This way you can continue with other data that will benefit both you and the user.

Did you know that some artists are getting into NFTs to give their music a new look? Read more about NFT music to stay up to date on the industry.

What happens if third-party cookies disappear?

In a technology breakthrough, within Chrome many advertisers are getting used to Privacy Sandbox, a service that allows the use of cross-promotion without the requirement of third-party cookies.

GOOGLE PRIVACY SANDBOX
Google Privacy Sandbox tool logo

Don’t worry, as the deactivation of third-party cookies has been delayed and is now scheduled for 2024. By then, just like Privacy Sandbox, there will be new technologies that will allow these types of promotions to be made without the use of data collection via cookies.

The disappearance of third-party cookies is planned for 2024

Even so, remember that you can always segment your audience manually, making a previous study of their behavior, marking targets and selecting the data you will use for the campaigns.

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