The music industry has undergone a significant technology-driven revolution in recent decades. From the advent of the gramophone and vinyl to streaming platforms and social media, each technological advancement has left a lasting imprint on the way we consume and create music.
Streaming currently accounts for the largest share of music industry revenues, reaching 67% of the total, according to the 2023 Global Music Report of the International Federation of the Phonographic Industry (IFPI). Streaming platforms such as Spotify, Apple Music or YouTube Music have transformed the way we access music, allowing us to enjoy an almost unlimited catalog of songs anytime, anywhere.
At the same time, social media has played a fundamental role in the promotion and development of artists. Platforms such as Instagram or TikTok have become massive broadcasting channels, allowing artists to reach global audiences and achieve large numbers of plays in a few hours.
Among these changes are new concerns in the music industry, one of which is the fear of losing control over one’s own creations. Plagiarism and now the unauthorized use of music by AIs is proving to be a challenge for musicians, bringing copyright, its protection and the fair distribution of royalties into the spotlight.
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New needs in the music industry
In this context, technology companies such as Republic Network have positioned themselves as key players in the music industry. Republic Network is presented as a solution to address gaps in tools and methodologies to effectively protect copyrights and manage royalties.
Its work as a music Publisher is essential for artists, composers and beatmakers, since it provides the possibility of registering their works and ensuring the correct attribution of the corresponding copyrights. In today’s music industry, this activity has become essential to ensure that creators are properly remunerated for their work and the use of their creations in different media, as Republic Network also stands out for its management of synchronization licenses.
This company also acts as a YouTube Network, which means that it offers music content creators the opportunity to join its Multi-channel Network and obtain additional benefits in terms of monetization, promotion, protection and positioning of content within the platform. This way, artists can access a wider audience, protect their creations from illicit use and earn more revenue from their music videos on YouTube.
In short, technology has been a driving force in the music industry and, by providing these services, Republic Network positions itself as a strategic ally for creators, offering the necessary resources to protect their creations and maximize their monetization in the music market, which in turn contributes to the development and evolution of an increasingly transparent and equitable music industry in the digital environment.
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